For Multi-Table Tournament and Sit-and-Go players, the return of investment (ROI) is how you measure your success in poker. Of course, the higher the ROI, the better it is. Keep in mind that once your skill gets to a certain level, it’s almost impossible not to earn when you play poker online.
All poker webmasters should care about how many players they are referring to online cardrooms. This blog offers 4 simple strategies for generating more players and increase your profits and ROI.
Offer A Newsletter
The best way to make sure you are generating traffic to the poker sites you promote is to generate traffic to your own website. In order to do this, you need to maintain a relationship with the users. Send a weekly email to people who have opted to receive updates from you.
This tip can increase your profits and provide a greater ROI. Once you have generated a large list of email subscribers, you are no longer dependent on SEO for traffic. So, you can drive your own traffic to your website.
There are many blogs that look like as if they were written by someone who doesn’t have a clue about English. Poker players are a savvy lot, if your content for the audience is poor, they will leave your site and never come back. Writing well isn’t difficult. Some tips to improve your writing:
- Use bullet points
- Keep your sentences brief and paragraphs short
- Use basic words that people understand and don’t use long words
- Use headers and sub headers to separate the content and make it easier to scan for information
Offer Cardroom Reviews
Maximum online poker site reviews provide minimal amounts of information. You need to tell a potential player everything they need to know about the online cardroom to decide whether to play there or not.
Try to write reviews in simple language and make it clear that you have also played at that website. If something is wrong with the poker site, mention in the review as well. If you provide a credible resource, the conversions will improve. If next time someone wants to try a new poker site, they will check your site from some real scoop.
This advice not only apply to the poker niche. It is equally applicable to any site in the casino and gambling niches.
If you show actual screenshots of what poker tables and lobbies look like with players’ real and useful information, it will help them to decide where to play poker online. Don’t provide thumbnails or link any tiny thumbnails to screenshots that aren’t much bigger than the actual image.
These are just some tips to add value to your website’s visitors. There are too many poker webmasters that focus on flashy design techniques instead of serving their customers. Remember, your website is not a fashion model, it should be useful and easily used. Making it pretty is fine, but not at the expense of value and usability. So, be the webmaster that stands out from the rest by actually serving your customers. This is how you can increase your site’s profits.